What Is Google Tag Manager? Why Your Website Needs It
Google Tag Manager lets you manage tracking codes without touching your website code. Learn what GTM is, why it matters, and how it connects to Google Analytics.
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What Is Google Analytics? A Business Owner’s Guide to Understanding Your Website Data
Your website is one of your most important business assets. But do you know how many people visit it each month? Where they come from? Which pages they look at? Whether they actually contact you or buy from you? Google Analytics answers all of these questions, and it is completely free. Google Analytics is Google’s…
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What Is Google Search Console? A Business Owner’s Guide
If you own a business website, there is a free tool from Google that tells you exactly how your site is performing in search results. It shows you which keywords people are using to find you, how often your site appears, how many people click through, and whether Google is having any problems reading your…
