eCommerce SEO

Organic search drives 43% of all eCommerce traffic, more than paid ads, social media and email combined. We build the SEO strategies that turn your product catalogue into a traffic and revenue engine.

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Michael Hill · Lorna Jane · Black Finch · Global experience · Australia based

Your Products Deserve to Be Found

You have great products. Your store is live. But organic traffic is flat, collection pages are not ranking and most of your sales come from paid ads or repeat customers. The product pages you spent hours writing are invisible to Google because the technical and structural foundations are not right.

eCommerce SEO is fundamentally different from service-business SEO. You are dealing with hundreds or thousands of product pages, collection hierarchies, faceted navigation, variant URLs, out-of-stock products and seasonal demand shifts. Generic SEO advice does not apply. You need a specialist who understands how search engines crawl and index large product catalogues, and how to structure your store so every collection and product page earns its own organic traffic.

eCommerce SEO is the practice of optimising an online store to rank in organic search results across the entire purchase funnel: from discovery queries ("best running shoes for flat feet") through collection-level searches ("women’s running shoes") to high-intent product queries ("Nike Pegasus 41 review"). It covers collection architecture, product page optimisation, technical SEO for large catalogues, keyword strategy, content marketing and internal linking.

At Rank Haus, our eCommerce SEO approach is built on enterprise-level experience. As Digital Search Performance Lead at Michael Hill (300+ stores across AU, NZ and CA) and Senior Global eCommerce Specialist at Lorna Jane, our founder managed catalogues with thousands of SKUs and multi-region search strategies. That same methodology is applied to every eCommerce client.

We specialise in Shopify and work with online stores of all sizes, from boutique Australian brands to national retailers.

Every Layer of eCommerce SEO

From collection architecture to product feeds, we handle the full scope. Six areas that determine whether your store ranks.

Collection Architecture

Collection gap analysis against keyword demand
Category hierarchy and URL structure
Faceted navigation SEO handling
Collection page optimisation
Filter and sort page canonicalisation
Breadcrumb and navigation structure

Product SEO

Product title and description optimisation
Product schema markup (JSON-LD)
Variant handling and canonicalisation
Image alt tags and file optimisation
Out-of-stock and discontinued product strategy
Product feed optimisation for Google Shopping

Technical eCommerce SEO

Crawl budget management for large catalogues
Pagination and infinite scroll handling
Hreflang for multi-region stores
Site speed for product-heavy pages
Structured data for products and reviews
JavaScript rendering audit

Keyword Strategy

Purchase-intent keyword research
Long-tail product keyword mapping
Collection keyword assignment
Competitor keyword gap analysis
Search volume and trend analysis
Seasonal keyword planning

Content and Blog Strategy

Buying guide and comparison content
Educational content linked to collections
FAQ content targeting PAAs
Internal linking from blog to products
Topical authority building
Content calendar planning

Internal Linking

Cross-collection linking strategy
Product-to-collection linking
Blog-to-product pathways
Related products SEO
Anchor text optimisation
Orphan product identification

Enterprise-Level Results for Online Stores

Real numbers from eCommerce businesses we have worked with, from boutique Australian brands to international retailers.

+98%

Organic Clicks Growth

Black Finch Jewellery

25k+

Ranking Keywords

Black Finch Jewellery

Total Ranking Keywords (12.3k to 24.9k)

Lorna Jane

+138%

Organic Clicks YoY

Michael Hill

+11%

Organic Revenue FY24

Michael Hill

+60%

Top 3 Non-Branded Keywords

Lorna Jane

View eCommerce Case Study

Shopify SEO Specialists

Shopify has its own SEO quirks. We know them inside out and optimise accordingly.

Shopify

The leading eCommerce platform for product-based businesses. Fast, secure and built for selling at scale.

Collection architecture · Liquid template optimisation · App bloat cleanup · Canonical handling · Product structured data · Google Shopping feeds

eCommerce SEO for Stores Ready to Scale Organically

Shopify stores not getting organic traffic

You have great products but Google does not seem to agree. Your collection pages are not ranking, product pages are invisible and most sales come from paid ads. We fix the foundations so organic traffic becomes a reliable revenue channel.

Growing brands that have outgrown basic SEO

You have done the basics but need a specialist who understands collection architecture, product feeds and eCommerce-specific technical challenges. Generic SEO advice is no longer moving the needle.

Multi-region eCommerce businesses

Selling internationally and need hreflang, localised content and market-specific keyword strategies across different countries. We have managed multi-region eCommerce SEO across Australia, New Zealand, Canada and the United States.

Agencies managing eCommerce clients

You need a specialist eCommerce SEO partner to deliver the technical depth and strategic planning your clients require. We white-label the execution while you manage the client relationship.

eCommerce SEO Questions, Answered

What is eCommerce SEO and how is it different from regular SEO?

eCommerce SEO focuses on optimising online stores with large product catalogues, collection hierarchies, faceted navigation and purchase-intent keywords. Regular SEO typically targets service pages and blog content. eCommerce SEO deals with unique challenges like variant URLs, out-of-stock products, crawl budget management for thousands of pages and structured data for products and reviews. It requires platform-specific expertise.

Why is SEO important for eCommerce?

Organic search drives 43% of all eCommerce traffic. Unlike paid ads, organic traffic does not stop when you pause the budget. A well-optimised eCommerce store builds compounding organic revenue over time as collection and product pages gain authority. Businesses that depend entirely on Google Ads or social media for traffic are vulnerable to rising costs and algorithm changes.

Is Shopify good for SEO?

Both Shopify can rank well when properly optimised. Shopify is better for businesses that want a fast, managed platform with built-in security and checkout. Shopify offers more flexibility and deeper SEO control but requires more hands-on management. We work with both and help you choose the right platform based on your catalogue size, budget and technical needs.

How long does eCommerce SEO take to show results?

Technical fixes and collection page optimisations can start impacting rankings within four to eight weeks. Building organic authority through content, internal linking and backlinks typically takes three to six months to compound into significant traffic growth. For larger catalogues, we prioritise the highest-revenue collections first to front-load the ROI.

Can you help with Google Shopping and product feeds?

Yes. Product feed optimisation is part of our eCommerce SEO service. We ensure your product titles, descriptions, images and attributes are optimised for both organic search and Google Shopping campaigns. When SEO and Google Ads are managed together, your product feed works harder across both channels.

What People Say About Us

“

Coralee is without a doubt the best SEO I’ve worked with! She has an amazingly competitive nature that drives her to produce the most optimised content along with a deep understanding of technical optimisation. If we lost an organic #1 keyword, she would make it her personal mission to win that back!

George Buckingham

eCommerce Specialist, Michael Hill

“

She supported the business and team with her creativity, problem-solving skills, and her deep knowledge of coding and SEO. There wasn’t a mountain she couldn’t climb: she has a genuine passion for all things digital, from SEO and coding to analytics and search.

Holly Hood

eCommerce Coordinator, Lorna Jane

View Our Results

Ready to Scale Your Online Store?

Book a discovery call and we will discuss your catalogue, your platform and how to drive more organic revenue through eCommerce SEO.