AI SEO &
Generative Engine Optimisation
Search is no longer just 10 blue links. Google AI Overviews, ChatGPT, Perplexity, and Claude are reshaping how people discover businesses. We make sure you show up everywhere your customers are looking.
Search Has Changed. Has Your Strategy?
Google’s share of search-related activity fell from 89% to 71% in just two years. AI tools now generate 45 billion monthly sessions worldwide. 77% of ChatGPT users already use it as a search engine, and 36% have discovered a new brand through it.
This isn’t a trend. It’s a structural shift in how people find, evaluate, and choose businesses. If your SEO strategy only targets traditional search results, you’re leaving visibility on the table.
What is Generative Engine Optimisation?
GEO is the practice of optimising your content so it gets cited, referenced, and recommended by AI-powered search engines. Unlike traditional SEO which focuses on ranking in a list, GEO focuses on being the answer.
The Problem
When someone asks ChatGPT “best jewellers in Melbourne” or Perplexity “landscape designer near Newcastle”, AI engines pull from sources they trust. If your content isn’t structured for entity recognition and topical authority, you won’t be cited. Your competitor will.
AI Overviews now appear on up to 48% of Google searches. When they do, click-through rates to the #1 organic result drop by 58%. The brands that appear inside the AI Overview capture the traffic. Everyone else loses it.
Our Approach
The Numbers Behind the Shift
AI Visibility We’ve Built
These are real AI visibility metrics from our clients, tracked through SE Ranking’s AI Overview monitoring.
Looking for monthly SEO support? Learn about our ongoing SEO retainers.
How We Get You Cited in AI
Fewer than 10% of sources cited by ChatGPT, Gemini, and Copilot rank in the top 10 organic results for the same query. AI engines don’t just copy Google’s rankings. They evaluate content differently: freshness, structure, entity authority, and semantic depth.
76.4% of ChatGPT’s most-cited pages were updated in the last 30 days. AI platforms prefer content that is 25.7% fresher than what ranks in traditional search. This means your content strategy needs to serve two masters: Google’s algorithm and AI’s citation logic.
We build content that satisfies both. Structured for search engines, formatted for AI citation, and authoritative enough that both systems trust it.
What People Say About Us
Coralee is without a doubt the best SEO I’ve worked with! If we lost an organic #1 keyword, she would make it her personal mission to win that back!
If you’re looking for an expert who is highly skilled, trustworthy, and genuinely invested in your success, Rank Haus is the perfect choice!
Looking for monthly SEO support? Learn about our ongoing SEO retainers.
Ready to Show Up in
AI Search Results?
Book a discovery call and we’ll audit your current AI visibility, show you where competitors are being cited, and build a strategy to get your brand recommended.
Book a Discovery CallLooking for monthly SEO support? Learn about our ongoing SEO retainers.
Sources: Graphite, “AI Is Much Bigger Than You Think,” 2026 • Adobe Express, “ChatGPT as a Search Engine,” 2025 • Ahrefs, “AI Overviews Reduce Clicks by 58%,” 2026 • BrightEdge, “One Year Into Google AI Overviews,” 2025 • Adobe Analytics, AI Retail Traffic Data, 2025 • Ahrefs, “Does AI Search Traffic Convert Better?,” 2025 • Ahrefs, “Insights From 55.8M AI Overviews,” 2025 • Conductor, “2026 AEO/GEO Benchmarks Report,” 2025
