Google Ads That Actually Convert

The average Google Ads account wastes 76% of its budget on the wrong keywords. We build campaigns that put every dollar to work in front of people with intent to buy, book or enquire.

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No lock-in contracts · Free consultation · Australia based

Most Google Ads Accounts Are Bleeding Money

Google Ads is one of the fastest ways to drive qualified traffic to your website. But speed without strategy is expensive. Most businesses are paying for clicks that never convert because their campaigns were set up without proper keyword research, conversion tracking or landing page strategy.

The result is wasted budget and misleading data. Broad match keywords attract irrelevant traffic. Conversion tracking is missing or misconfigured, so you cannot tell what is working. Landing pages send paid visitors to generic homepages instead of conversion-focused pages. And automated bidding optimises toward the wrong goals because the data it is learning from is flawed.

Google Ads management is the ongoing process of building, optimising and scaling pay-per-click advertising campaigns across Google’s advertising network. It includes campaign strategy, keyword research, ad copywriting, bid management, conversion tracking setup, landing page optimisation and performance reporting. Done properly, Google Ads delivers immediate, measurable traffic from people actively searching for your products or services.

At Rank Haus, we manage Google Ads campaigns for Australian businesses across Search, Shopping, Display and Performance Max. Our founder managed an $8M annual Google Ads budget at Michael Hill across four countries, and brings that same level of strategic rigour to every campaign we run.

We also integrate Google Ads with SEO and web design, so your paid traffic lands on pages that are built to convert and your ad data feeds directly into your organic strategy.

$8M Annual Ad Budget 4 Countries Michael Hill Search + Shopping Performance Max GA4 + GTM Certified

“Coralee has an amazingly competitive nature that drives her to produce the most optimised content along with a deep understanding of technical optimisation. If we lost an organic #1 keyword, she would make it her personal mission to win that back!”

George Buckingham
eCommerce Specialist, Michael Hill

Full-Service Google Ads Management

Every Google Ads engagement covers strategy, execution and ongoing optimisation. We do not just set up campaigns and walk away.

Campaign Strategy and Research

  • Keyword research and competitor analysis
  • Campaign structure and ad group architecture
  • Audience segmentation and targeting
  • Budget allocation across campaign types
  • Negative keyword lists to eliminate waste

Ad Creation and Testing

  • Responsive Search Ad copywriting
  • Ad extension setup (sitelinks, callouts, structured snippets)
  • Ongoing A/B testing of headlines and descriptions
  • Shopping feed optimisation for eCommerce
  • Display and remarketing creative strategy

Tracking and Attribution

  • Google Ads conversion tracking setup
  • GA4 integration and event configuration
  • Google Tag Manager implementation
  • Phone call and form submission tracking
  • Attribution model selection and configuration

Ongoing Optimisation

  • Bid strategy management and adjustment
  • Search term review and negative keyword refinement
  • Quality Score improvement
  • Budget reallocation based on performance data
  • Seasonal and promotional campaign planning

Landing Page Strategy

  • Landing page audit and conversion analysis
  • CRO recommendations for paid traffic
  • Custom landing page builds (with web design)
  • Mobile-first page experience optimisation
  • Page speed impact on Quality Score

Reporting and Communication

  • Monthly performance reports with plain-English insights
  • Click, conversion and return on ad spend tracking
  • Campaign recommendations and next steps
  • Direct access to your strategist (no account managers)
  • Quarterly strategy reviews

Campaign Performance That Speaks for Itself

Apprenticeships Are Us

Six-month performance comparison showing the impact of strategic campaign restructuring and ongoing optimisation.

+239%
More Clicks (2.2k to 7.5k)
+54%
CTR Improvement (5.1% to 7.8%)
-15%
Lower CPC ($6.05 to $5.14)
731
Conversions (Current Period)
7.8%
Click-Through Rate
View Full Case Study

Why Pair Google Ads With SEO

Google Ads and SEO are not competing channels. When managed by the same team, they create a compounding growth loop.

Immediate traffic while SEO builds

Google Ads delivers traffic from day one. While SEO builds long-term authority, paid search fills the gap immediately, putting you in front of people who are ready to buy, book or enquire right now.

Shared keyword intelligence

Ads data feeds your SEO strategy. We use search term reports, conversion data and audience insights from Google Ads to identify your highest-value keywords and refine your organic targeting. Nothing is siloed.

Full SERP visibility

Appearing in both paid and organic results builds trust and increases your share of clicks. Combined visibility increases click-through rates across both channels, even when your organic listing already ranks on page one.

Grow now and reduce dependence over time

SEO builds the foundation. Ads accelerate it. Together, they create a flywheel: immediate ROI funds long-term growth, and organic growth gradually reduces your dependence on ad spend. Learn about our ongoing SEO retainers.

How Google Ads Management Works

Every campaign follows a structured process. We start with data, build with intent and optimise continuously.

01
Discovery and Audit
We review your existing Google Ads account (if you have one), analyse your competitors and understand your business goals, margins and target audience. If you are starting from scratch, we model the opportunity and estimate realistic budgets and outcomes.
02
Campaign Build
We build your campaigns from the ground up: keyword research, ad group architecture, ad copy, extensions, negative keyword lists and audience targeting. Conversion tracking is configured in GA4 and Google Tag Manager before a single dollar is spent.
03
Launch and Learn
Campaigns go live with manual CPC or target CPA bidding (depending on data availability). The first 30 to 90 days are a learning period where we gather data, test ad variations and refine targeting. We monitor daily during this phase.
04
Optimise and Scale
Once we have enough conversion data, we shift to automated bidding strategies, scale winning campaigns and pause underperformers. Budget is reallocated toward the highest-ROAS campaigns. You receive monthly reports with clear, jargon-free insights.

Google Ads Management for Businesses Ready to Invest in Growth

Google Ads works best for businesses with a clear offer, a defined audience and a willingness to invest in proper setup and ongoing management.

Businesses that need leads now

SEO takes time. If you need phone calls, form submissions or purchases this month, Google Ads puts you in front of people actively searching for what you offer. We build campaigns designed to generate leads from day one.

eCommerce stores running Shopping campaigns

Google Shopping is one of the highest-converting ad formats for online stores. We optimise your product feed, build Shopping and Performance Max campaigns and ensure your eCommerce SEO and ads work together.

Businesses launching a new product or location

When you are entering a new market or launching a new service, Google Ads gives you immediate visibility while organic rankings build. We pair launch campaigns with local SEO for maximum impact.

Companies wasting budget on poorly managed campaigns

If your current Google Ads are running but you have no idea what they are producing, we audit the account, fix conversion tracking, restructure campaigns and build a reporting framework so every dollar is accountable.

Google Ads Questions, Answered

The questions Australian businesses ask most about Google Ads management.

What types of Google Ads campaigns do you manage?
We manage Search, Shopping, Performance Max, Display and YouTube campaigns. We recommend the best mix based on your product, goals, audience and budget. Most businesses start with Search campaigns targeting high-intent keywords, then expand into Shopping or Performance Max as data builds.
How do I know if my Google Ads are working?
Proper conversion tracking is the foundation. We configure Google Ads, GA4 and Google Tag Manager to track every meaningful action: purchases, form submissions, phone calls, chat interactions. You receive monthly reports showing clicks, conversions, cost per conversion and return on ad spend in plain English.
How long does it take for Google Ads to become profitable?
It depends on your budget, market and competition. With smaller budgets, campaigns typically take up to 90 days to become profitable as the algorithm learns. With larger budgets, many campaigns become profitable within 30 days. We set clear expectations during the strategy phase and report transparently on progress.
Do I need a landing page for Google Ads?
Ideally, yes. The better the landing experience, the better your conversion rate and Quality Score (which directly lowers your cost per click). Sending paid traffic to a generic homepage wastes budget. We can audit your current pages or build high-converting landing pages as part of your engagement through our web design service.
Can I combine Google Ads with SEO?
Absolutely, and we recommend it. Google Ads paired with SEO creates a growth flywheel: ads deliver immediate traffic and conversion data that informs your organic strategy, while SEO builds long-term visibility that reduces your dependence on ad spend over time. We offer combined retainers that include both.

What People Say About Us

“

If you’re looking for an expert who is highly skilled, trustworthy, and genuinely invested in your success, Rank Haus is the perfect choice!

Melodie
Nexus Built
“

Thanks for all your help. We were lost when it came to managing our webpage needs. But the team at Rank Haus listened and quickly understood what was needed.

Denise
AB One Solutions
View Our Results

Ready to Scale With Google Ads?

Book a free discovery call. We will review your current campaigns (or model new ones), discuss your goals and build a strategy that delivers measurable return on ad spend.

Book a Discovery Call

Free consultation · No lock-in contracts · Australia based