Results
Proof in performance. Strategy that delivers.
We don’t just talk strategy, we show you the outcomes.
Every business is different, but one thing stays the same: growth starts with clarity, implementation, and sustained performance. Our case studies reveal what happens when all three align. From national eCommerce retailers to local service providers, we’ve helped brands increase visibility, drive conversions, and scale their revenue — without shortcuts or fluff.
Nexus Built
From Branded Only to Locally Found: SEO That Delivers Real Leads
%
Increase in Keyword Rankings
%
Increase in Lead Volume
%
Increase in Organic Traffic
Challenge
When we came on board in October 2024, Nexus Built had minimal organic visibility—just eight branded keywords and no analytics setup to track performance. The challenge was to grow non-branded search presence and build an inbound pipeline of qualified leads.
Approach
When Nexus joined Rankhaus, their site had just one generic service page with minimal content and no clear offer. We began by laying the technical and strategic foundations. Rebuilt their site architecture to better reflect their capabilities, creating & optimising seven strategically targeted service pages, a dedicated lead confirmation page to support conversion tracking, and began publishing relevant blog content to build topical authority.
With a focus on on-page SEO, internal linking, and local relevance, we built the early-stage authority the site needed to start gaining traction.
Their Google Business Profile was also optimised for improved local visibility and credibility.
Results
Within a few months, the site grew from 8 to 55 ranking keywords, 47 of which are non-branded—a clear shift toward capturing organic demand. Comparing the first three months of the campaign to the next three, organic traffic increased by 15% and lead conversions tripled, setting the stage for long-term sustainable growth.
Nexus Built – Squarespace SEO & Optimisation Revamp.
NexusBuilt.com.au approached me with a website they already loved visually—but it wasn’t performing in search. Rather than start from scratch, we focused on strategic SEO enhancements and user experience upgrades. I redesigned the homepage with a clearer conversion path to better guide visitors toward key actions, then built a suite of service-specific landing pages targeting high-intent keywords. We also optimised their existing content for clarity, searchability, and flow. To top it off, I implemented trackable contact forms, giving the team real data on which channels were driving leads. Now, the site doesn’t just look sharp—it works harder where it counts.
I wasn’t very familiar with SEO when I first started, so I needed someone I could trust—someone creative, knowledgeable, and truly committed to helping my business grow. Coralee at Rank Haus has exceeded all expectations. From the outset, Coralee focused on improving our SEO strategy, and the results have been outstanding. Our organic keyword rankings have already increased 149%, and the growth in website traffic and client enquiries proves that Rank Haus’s approach is working. While SEO can sometimes feel intangible, Coralee provided the data and insights to clearly show the progress being made. When we first started working together, I already had a website, and Rank Haus helped enhance it—optimising pages, refining functionality, and providing invaluable guidance on blogging to ensure our content was working to its full potential. Coralee’s expertise has made a huge difference, and the impact has been so significant that we’ve now decided to take things a step further and develop a brand-new website with Rank Haus to maximise our online presence even more. Rank Haus has truly become an extension of our team, rather than feeling like an outsourced service. Their approach is collaborative, their communication is exceptional, and they’ve kept us informed, involved, and confident every step of the way. No question ever felt too small, and Coralee always took the time to explain things in simple, easy-to-understand terms, making sure I never felt out of my depth. Responses were prompt, clear, and genuinely helpful, and as an added bonus, I’ve learnt a lot along the way—things I never expected to pick up but have proven incredibly useful. Since working with Rank Haus, Nexus Built has seen incredible improvements in SEO, website traffic, and client enquiries. I can say with certainty that had I attempted to handle SEO on my own, it would have taken an enormous amount of time and yielded just a fraction of the results Rank Haus has achieved for us. If you’re looking for an expert who is highly skilled, trustworthy, and genuinely invested in your success, Rank Haus is the perfect choice!
Wellness Apothecary
Built From the Ground Up, and Ranking
%
Increase in Organic Traffic
%
Increase in Keyword Rankings
Challenge
Launch a completely new brand in the wellness space with no existing domain authority, brand recognition, or organic search presence.
Approach
We didn’t just optimise the site, we designed and built it from scratch with SEO at the core. Our six-month focus included:
– Custom website design and development
– On-page SEO implementation from the ground up
– Targeted keyword research across core products and content themes
– SEO-optimised copywriting and content publishing
– Internal linking built to support topical clusters
– Technical SEO best practices for clean, scalable infrastructure
No backlinks. No paid campaigns. Just pure organic foundation.
Results
In just six months, the site went from zero to 800+ ranking keywords, building visibility across relevant, high-intent, non-branded search terms. Organic traffic increased 101% period-on-period, comparing the first three months post-launch to the following three months. With a technically sound foundation and strong topical authority in place, the next phase will focus on strategic backlink acquisition to scale authority and accelerate growth.
Wellness Apothecary – Custom Shopify Build.
WellnessApothecary.au was a full-spectrum build—from blank page to fully optimised eCommerce site. I crafted a clean, calming design to reflect the brand’s holistic ethos, while building a custom Shopify site tailored for conversion. Beyond visuals, I handled on-page SEO from the ground up: keyword research, structured data, metadata, and content that both Google and wellness seekers love. The result? A beautiful, search-friendly site that balances form, function, and flow.
Lorna Jane
Ecommerce SEO Growth: From Brand-Heavy to Competitive Search Wins
%
Increase in Keyword Rankings
%
Increase in Non-Brad Keywords in The Top 3
Challenge
The site relied heavily on branded traffic, with limited visibility in high-intent, non-brand keyword searches. This left significant growth potential on the table in a competitive ecommerce space.
Approach
We restructured product naming conventions for clarity and search relevance, expanded the breadth and depth of category pages, and implemented a targeted internal link mapping and keyword strategy to capture untapped demand.
Results
When we began in March 2022, the site ranked for approximately 12.3k keywords, with fewer than 1,000 in the top 3 — over half of which were branded terms (~580).
By the time we wrapped, the site was ranking for 24.9k keywords, with 1.6k in the top 3 — branded terms had barely shifted (~626), meaning the growth came almost entirely from non-brand, high-intent keywords.
In a highly competitive vertical, this was a clear win in search visibility, category dominance, and future scalability.
I had the pleasure of working with Coralee at Lorna Jane for over a year, where she brought a wealth of knowledge, support, and growth to both the eCommerce team and the wider company. I can confidently say she’s one of the most motivated and kind professionals I’ve ever worked with.
Coralee’s attention to detail is admirable, and her drive to deliver the best outcomes—and the best content—is what helped the eCommerce team thrive during our time together. No matter the challenge, Coralee always rose to the occasion and delivered.
In her role as Senior Global eCommerce Specialist, she supported the business and team with her creativity, problem-solving skills, and her deep knowledge of coding and SEO. There wasn’t a mountain she couldn’t climb—she has a genuine passion for all things digital: SEO, coding, analytics, and search.
Coralee is also just a wonderful human to work with. She’s understanding, patient, kind, and down-to-earth. She thrives in a team setting and shines when working independently.
I’d highly recommend Coralee for any opportunity—she’d be an asset to any team lucky enough to have her.
AB One Solutions
Complete Site Rebuild, Laying A Solid SEO Foundation
%
Increase in Organic Impressions
%
Increase in Organic Clicks
Challenge
AB One Solutions came to us in December 2024 with a one-page website, no analytics, and no Google Business Profile—leaving them virtually invisible online and with no data to guide decisions.
Approach
We began with comprehensive keyword research and competitor analysis to understand their market position and identify growth opportunities. From there, we expanded the site to include nine strategically crafted pages, including five dedicated service pages and a lead confirmation page to support conversion tracking. We also set up and optimised their Google Business Profile to enhance local visibility and trust signals.
Results
Comparing the first three months of the campaign to the next three, AB One Solutions has seen an 83% increase in organic clicks and a 75% increase in organic impressions—laying the groundwork for long-term growth and lead generation.
AB One Solutions – WordPress rebuild & restructure.
ABOneSolutions.com.au came to me with a single-page site and zero SEO traction. I transformed their digital presence with a complete rebuild—expanding it into a structured, multi-page website that clearly communicates their services and speaks to both users and search engines. I implemented a full suite of SEO optimisations, including keyword targeting, metadata, and site architecture. To support lead generation, I integrated trackable contact forms and analytics, giving the team clear visibility into which channels are driving enquiries. The result is a clean, professional website that’s not just functional—it’s finally findable.
Thanks for all your help. We were lost when it came to managing our Webpage needs. But the team at Rank Haus listened and quickly understood what was needed.
Michael Hill
Retail Brand | Global Enterprise Level SEO
%
Increase in Organic Sessions FY24
%
Increase in Local Map Pack Features
%
Increase in Organic Revenue FY24
Challenge
Elevate organic performance across global markets by increasing visibility, driving qualified traffic, and improving conversion, without relying on paid media.
Approach
As Digital Search Performance Lead, I focused on three key levers:
– Strengthening topical authority through category optimisation and strategic internal linking
– Increasing conversion potential by targeting long-tail keywords on product pages
– Enhancing local visibility via Google Business Profile optimisation across international store locations
Results
– +14% combined organic revenue growth in FY25 Q1
– +105% AU, +177% NZ, +98% CA organic clicks from Black Friday 2024 campaign
– Combined organic sessions up 29% YoY in FY24 (an extra 1.5M sessions)
– Combined organic revenue up 11% YoY in FY24
– Local campaign targeting 15 stores globally delivered:
• +47% increase in Google Business Profile clicks
• +88% increase in local map pack features
Coralee is without a doubt the best SEO I’ve worked with! She has an amazingly competitive nature that drives her to produce the most optimised content along with a deep understanding of technical optimisation that drove our organic and SEM channels through major growth. If we lost an organic #1 keyword, she would make it her personal mission to win that back!
Above all, she has a genuine passion for the Search Marketing sport; unparalleled in motivation and unmatched in results.
Coralee’s expertise in SEO is second to none – she consistently delivers outstanding results and always stays ahead of the curve with the latest strategies and algorithm updates.
I had the pleasure of working with Coralee at Michael Hill, and she’s hands down one of the most brilliant SEO professionals I’ve come across. She combines deep technical expertise with strategic thinking, and her ability to turn complex data into clear, high-impact action is impressive.
Coralee is incredibly tech-savvy, curious, and calm under pressure. She’s also just great to work with—collaborative, approachable, and always willing to share her knowledge. Any team would be lucky to have her.
I’ve had the pleasure of working alongside Coralee, and I can confidently say she is one of the most dedicated, insightful, and results-driven professionals I’ve encountered. She consistently brings a strategic mindset and a collaborative spirit to every project, balancing innovation with execution!
Ready to Grow with a Tailored Search Marketing Strategy?
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