Coralee Roberts
Founder, Rank Haus • SEO Consultant, Studiohawk • Lead SEO, Marketing Movement & Marketique
About Coralee
With over a decade of experience in digital marketing, eCommerce, and SEO, Coralee founded Rank Haus to help ambitious brands grow their visibility, traffic, and revenue through strategic search marketing.
Before launching Rank Haus, Coralee held senior digital roles at some of Australia’s most recognised brands. As Digital Search Performance Lead at Michael Hill, she managed organic SEO across four websites, two languages, and 200+ Google Business Profiles spanning Australia, New Zealand, and Canada, as well as the $8 million annual Google Ads budget.
As Senior Global eCommerce Specialist at Lorna Jane, she doubled total ranking keywords from 12.3k to 24.9k and grew non-branded top 3 positions by 60%. Coralee has extensive jewellery SEO experience across both enterprise and independent brands, from managing Michael Hill’s multi-country jewellery catalogue to delivering +98% organic click growth for Black Finch Jewellery.
Today, Coralee works as an SEO Consultant for Studiohawk (Australia’s largest dedicated SEO agency), specialising in ecommerce and enterprise SEO. She is also Lead SEO for Marketing Movement (local allied health and trade businesses) and Marketique (financial and legal local SEO), managing the full SEO client portfolios for both agencies.
Certifications & Qualifications
SEO
- Diploma of Search Engine Optimisation
- Advanced SEO Certificate — Simplilearn
- ClickMinded SEO Course
- Content-Led SEO — Semrush
- On-Page & Technical SEO — Semrush
- Mobile SEO — Semrush
- HubSpot SEO I & II
- Website Content for Local SEO — BrightLocal
AI & Generative Engine Optimisation
- AI Search Optimisation Masterclass — Surfer
- Content Optimisation Masterclass — Surfer
- ChatGPT Certification — Coursiv
- Using AI as Your SEO Assistant — LinkedIn
- Prompt Engineering — LinkedIn
- Ethics in the Age of Generative AI — LinkedIn
Google Ads
- Google Ads Search Certification
- Google AI-Powered Shopping Ads Certification
- Google Ads AI-Powered Performance
- Google Ads Measurement Certificate
- Google Conversion Optimisation Certification
- Google Search Ads 360 Certification
- Google Grow Offline Sales Certification
- PPC Fundamentals — Semrush
Digital Marketing & Strategy
- Certified Digital Marketing Specialist in Search Marketing — DMI
- Digital Marketing Strategy — Simplilearn
- Digital Marketing 101 — Simplilearn
- HubSpot Digital Advertising Certified
- HubSpot Social Media Certified
- Business Growth Certificate — Semrush
CRO & Analytics
- Advanced Website CRO — Simplilearn
- Contentsquare Fundamentals
- Google Conversion Optimisation
- Looker Studio for Beginners — LinkedIn
Content & Link Building
- Advanced Content Marketing — Semrush
- PR & Link Outreach — Semrush
- Competitor Analysis — Semrush
- Content Marketing: Distribution Strategy — LinkedIn
- Site Audit Certificate — Semrush
Career Highlights
What People Say
Coralee is without a doubt the best SEO I’ve worked with! If we lost an organic #1 keyword, she would make it her personal mission to win that back!
She supported the business and team with her creativity, problem-solving skills, and her deep knowledge of coding and SEO. She has a genuine passion for all things digital.
If you’re looking for an expert who is highly skilled, trustworthy, and genuinely invested in your success, Rank Haus is the perfect choice!
She consistently brings a strategic mindset and a collaborative spirit to every project, balancing innovation with execution!
