CRO Tools: What to Use to Run Conversion Tests and Heatmaps
The actual CRO toolstack I install on most client engagements. Covers analytics, heatmaps, session recordings, A/B testing, surveys, form analytics and Core Web Vitals.
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A/B Testing for Beginners: How to Set Up Your First Test
A complete beginner guide to A/B testing: what it is, when you can run one, step-by-step setup, sample size calculation, and the mistakes that produce wrong conclusions.
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CRO vs SEO: Which One Should Your Business Invest In First?
SEO grows traffic, CRO grows conversion. They are sequential, not competing. Here is how to decide which one to invest in first based on your current traffic and conversion rate.
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What Is a Good Conversion Rate? Benchmarks by Industry
What counts as a good conversion rate, with benchmarks by industry and how to set the only benchmark that actually matters: your own historical baseline.
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CRO Process: The 7-Step Framework I Use With Every Client
The seven-step CRO framework I use with every client. Covers baseline audit, prioritisation, hypothesis design, A/B testing, and documented iteration.
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What Is User Experience (UX) Design? And Why Does It Matter for Your Website?
User experience (UX) design decides whether visitors stay or leave your website. Learn what UX is, why it matters, and how to tell if yours is costing you customers.
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What Is CRO? Conversion Rate Optimisation Explained
You are paying for people to visit your website. Maybe through Google Ads, SEO, social media, or all three. But here is the question most business owners never ask: what happens after they land on your site? If 100 people visit your website and only 2 of them enquire, buy, or call, that is a…
